Advertisement the new world.
Advertisement means making a thing known to the people
commercially. We live in an age of publicity. Advertisement are designed to
promote the particular interest of a definite person, caused, or the sale of
product.
Oral publicity by far the more ancient form of advertisement is
carried on by hawkers. Today, however there are many methods like publicity in
print, internet, and television media is more essential and extensive form of
advertising.
Advertising has many advantages. In modern
business world, advertising plays an important role to establish contact
between the buyer and seller. Advertising is the medium through which the
customer comes to know of the existence and the utility of the items available
in the market. In modern times, the business world has become very complex with
keen competition. So businessmen spend huge sum of money on advertisement and
this is a highly profitable investment. But advertisement is not an easy art. Advertisement, however, is not without demerits. It does not
allow cheap and good articles to reach the market. It creates artificial demand for things which we do not
require. The role of advertising in promotion and launch of a product is
immense.so in last I will conclude that advertisement play an important role in
marketing.
THANKS
WRITTEN BY: RAJA FURQAN AHMED
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